Property management / Appartments
Mobile Text Direct provides the conduit for efficient, affordable and easy-to-use SMS text messaging. With society constantly on the go with its billions of cellphones in tow, governments, schools, businesses and residential communities alike are increasingly implementing emergency alert programs via bulk SMS messaging. Learn more about group text message marketing here.
Just as universities and government agencies use mobile texting to communicate with large groups regarding campus safety notifications and natural disaster alerts, apartments, gated communities and neighborhoods can benefit from the quick and convenient communication of bulk texting.
Text messaging is instantly read
With a nearly 100% open rate within the first three minutes, messages are practically guaranteed to be received and read, immediately. For a neighborhood or other community, this assurance gives peace of mind that residents are staying informed, and for the recipient, the immediacy and personal nature of receiving a text message enhances the importance of the information being disseminated.
More and more, communities are harnessing the power of bulk mobile communications to notify residents of essential information, such as weather emergencies, power outages, upcoming construction, special events, deadlines for HOA dues, etc.
Mobile texting can also be life-saving in the event that a child disappears, a pet goes missing or property has been vandalized or burglarized. The ability of being able to reach the masses quickly during a desperate time has the potential to keep people safe.
On a practical level, SMS texts work better than any other kind of communication as it does not require a good signal to carry on a conversation. Unlike voice messages, a text will still be received as there is no probability for a full voice mailbox, and unlike email, it is less apt to be ignored or dumped into a Spam folder. SMS bulk messaging also eliminates the need to dial each number by hand as campaigns can be created and scheduled at the sender’s discretion. SMS campaigns also provide valuable data that show how many messages were successfully sent and which ones have and have not been opened.
This is how we begin
Signing up communities to receive these messages is easy. Recipients must first consent to receiving these messages, also known as opting-in. It begins with selecting a custom Keyword and Short-Code that can be posted in a common area or sent on a flier to each home.
For example, a landlord running an apartment called The Palms and wants to start sending SMS text messages. They can post a sign that says “Text the word Palms to 48421 to receive building notifications.”
Residents text the keyword to the short-code and are now added to a list to receive bulk SMS notifications. The landlord can then create various campaigns ranging from fire drill alerts or window washing notices so that all opted-in residents can stay in the loop and know what is going on in their building.
By opening up this line of communication, should a resident have an emergency such as a burglary or should a child or pet go missing, they can notify their landlord who can deploy an emergency alert to the same list of recipients so that the community as a whole can be on the lookout and join in on the effort to help solve the problem.
Think about the ability to remind your residents that rent is due 10 days before the due date with a prescheduled message, and then remind them again 24 hours before the due date. This feature could help increase timely payments substantially saving time and money for all.