Retail / Merchandise / Hardware
Consumers, especially in younger demographics, are becoming ever more tech savvy, now searching for products and retail stores primarily with their mobile phones, especially with regards to repeat business. Research shows that repeat customers spend much more than first –timers, and Text Marketing is the very best way to engage with them.
Common Uses for Retail SMS Market
Utilizing text messaging is a great method of engaging past retail clients, drawing in new consumers, and retaining or upselling current customers. Here are a few ways retailers are effectively using SMS marketing:
· Retailers can use Text Messaging to stay connected to their employees, sudden emergency, upcoming meetings, work schedules, events, policies, etc.
Text Messaging Creates Results
Steves’s Ace Hardware store in California, has had huge success with mobile coupons through SMS marketing. The store text blasted four mobile coupons during the first two weeks in July; customers who responded to the texts with the word STEVES were signed up for the mobile coupon club, after which they received further mobile coupons. During this fist campaign, 49% of consumers who received the message actually redeemed the coupon for purchases. Coupon redeemers bought an average of $72 worth of merchandise, increasing the average customer cart size by 411% as a result of the campaign. Additionally, Steve’s received 190 new customers who signed up for their mobile coupon SMS campaigns after the first month.
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